Attens is a fresh new brand in the Achmea portfolio, powered by PGGM, one of the biggest pension funds in the Netherlands. This combination makes the brand very special. Because it enables people in the healthcare industry to buy a house, despite the fact that they work part-time or in shifts. In order to celebrate Attens’ first birthday, HyperDolly developed a crosschannel content campaign¬†for Sowieso Amsterdam starring the people that are there when we need them: the 1,5 million people that work in the Dutch healthcare.